You can be your own book publisher by starting a publishing business, buying an ISBN number, and having the book produced and printed.
In his book, How to Start a Publishing Company with Print-on-Demand, Morris Rosenthal says, “As far as the industry is concerned, a publisher is a person or business entity who has purchased at least one ISBN (International Standard Book Number) block.”
As a self publisher, you would hire freelancers when needed and handle the printing and distribution of the book through a printing company such as Lightning Source. The popular printing and distribution company is used by many of the major publishing houses.
The lines between self publishing and subsidy publishing can be very thin since an author can start a publishing business, buy an ISBN, hire freelancers, and then have the book printed through a subsidy publisher. There are a few subsidy publishers such as Createspace, Booklocker, and Wingspan who allow you to buy your ISBN through Bowker, use your own publishing company name and have them print the book.
Regardless of the subsidy publisher you use, you will usually make very little profit. The profit goes to the company.
“Subsidy publishing, sometimes called vanity publishing since the author pays a fee to get a book published, has always been a profitable business for subsidy publishers.” says Rosenthal.
You can use online tools and submissions to subsidy publishers and they do the work for you–for a price. It can be difficult to compare prices of subsidy publishers because they sometimes have hidden fees that are not readily visible, they market high priced services that you can easily handle yourself, and they promote their author services. You can get lost in the middle of their marketing strategies.
David Carnoy, author and reviewer for CNET, explains his experience researching self publishing sites, “What I found was a veritable minefield with roads that forked in every direction and very few clear answers.”
Rosenthal has numerous articles on his website including Print on Demand publishing, Rosenthal states, “Authors should be careful about the contracts offered by subsidy publishing companies and should retain all rights to their book with the option to end the relationship at any time. Authors shouldn’t rely on a subsidy press to edit, proofread or otherwise contribute to the quality of a manuscript, whatever the price charged, and should obtain these services directly from local freelancers.”
Subsidy or vanity publishing serves a purpose for authors who just want to get a book printed and on the market without making it their business. For those who want to go through the steps to start a business, market the book, and do the leg work themselves, self publishing will provide the control the author wants.
This blog is not intended to give advise or direction. The purpose is to share information that you as a writer can explore. Share what you learn in the comments. Thank you for following this blog. Best wishes on your writing or freelancing efforts.